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途游斗地主小程序开始爆发,和APP版有何区别?

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从年初小游戏大规模上线微信以后,它的发展可以说是一日千里,借助微信这个流量平台,小游戏在获取用户方面,也越发方便。然而,当疯狂期已过,微信内过百万款的小游戏,要如何继续吸引玩家,如何防止玩家流失,又成了新的问题。

在众多的小游戏中,有很多只是APP版本的复制,作为一个新的游戏入口,它不用下载,的确要方便很多。但是,仅仅这一点,还不足以吸引玩家。而《途游斗地主》,则给大家提供了一个新的思路。在游戏运营方面,《途游斗地主》小游戏版和APP版似乎可以说是各有侧重,达到相互补充的效果。

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作者在体验《途游斗地主》小游戏时发现,这一版本的红包设置,应该是最吸引玩家的。游戏有一个闯关升级入口,参与游戏胜局可赢得随机金额的现金红包,游戏中若连胜还可获得青铜、白银、黄金等级身份,同时,若连胜中断,游戏身份也会被降级。

途游斗地主.jpg

在红包场中,进入游戏的标准也与此相关,除了要使用钻石报名入场,游戏身份也是要求之一。此外,玩家在金币桌对局时,达到指定局数,也可获得红包奖励。而当红包达到一定金额以后,游戏中还为玩家提供了兑换入口,可将红包提现至微信。各个部分的游戏设置相互关联,也有利于增加用户的粘性和活跃度。

途游斗地主.jpg

同时,游戏中还单独设了好友约局功能,主打熟人棋牌,和免费开房类似,玩家可通过微信邀请好友一起参与游戏,并自行设置游戏玩法和局数。

相比较而言,《途游斗地主》APP版则比较中规中矩,它主要针对的是陌生人市场,依靠赛制模式和实物兑换奖励来吸引玩家。而在游戏大厅中,还增加了捕鱼和世界杯竞猜入口,有助于玩家留存。

途游斗地主.jpg

途游斗地主.jpg

由此可见,《途游斗地主》两个版本间各有侧重,却又互为补充,覆盖到所有游戏玩家,不失为一个好的运营策略。

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