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继传奇类手游后,闲徕将目光盯上了官场游戏

业界新闻 润发, 周 961浏览 0评论

大多数普通人的认知中,棋牌游戏基本就是“暴利”的代名词。其实在某种程度上来说,这个认知是错误的。在房卡模式的地方棋牌游戏盛行于我国三四线小城镇之前,踏踏实实遵守政策法规做棋牌的运营商,绝大多数都是勉励维持。

原因无他,做休闲棋牌,传统金币模式的变现能力实在不算强。小编有一位朋友,三年前曾任职于国内一家知名棋牌运营商的推广岗位。在三年前的手游市场,一个仙侠类用户的获取价格大约在40元左右,在相同的推广渠道,一个棋牌类用户的获取价格在5-10元之间,同是手游价格获客成本相差5到8倍。那会手游行业的人跳槽,不太愿意进棋牌厂商是有原因的。

可当时就算是如此低廉的用户获取成本,在产品变现能力不行的情况下,地方棋牌也很难出现像闲来、皮皮这样的巨头。

皮皮游戏

“闲徕对地方棋牌行业最大的贡献在于,教会了同行怎么将手里大量的用户变现。”一位从事棋牌行业多年的前辈这样对小编说。

棋牌游戏网付费点据了解到的消息,闲来麻将在今年上半年接入《传奇来了》后,继续大力扩展变现渠道。前段时间又接入了一款新的官场游戏——《江山美人》

江山美人手游

 

据一名买量公司的CEO透露,官场游戏的ARPU(每个用户平均收入)一般在50元左右,在去年同类型游戏较少的情况下,用户单价还在10元以内,到今年年初官场游戏的用户单价已经升到30-40元,利润空间已经不大了。在这种情况下,能够有效控制成本的流量渠道就尤为重要。而以闲来为代表,拥有大量用户基础的地方棋牌无疑是个不错的选择。

某传奇游戏用户人群画像

某传奇游戏用户人群画像(数据来源:艾瑞数据)

某官场游戏用户人群画像

某官场游戏用户人群画像(数据来源:艾瑞数据)闲来麻将用户人群画像

闲来麻将用户人群画像(数据来源:艾瑞数据)

 

从用户属性来看:

传奇类游戏35岁以下玩家占比85.7%,男性用户超过74.07%;

官场类游戏35岁以下玩家占比84.6%,男性用户超54.78%;

闲来麻将35岁以下玩家占比85.04%,男性用户超56.63%

相较于传奇类游戏,官场类游戏的用户属性和闲来麻将更加契合,虽然ARPU值没有传奇类游戏高,但在2016年就已经有单品月流水超3000万的此类产品了,盈利能力不容小觑。

另外,闲来麻将还开启了广告合作模式,在客户端右上角有一个“聊天交友”的广告图标,点击直接跳转至“闲来鱼丸”下载页。

闲来鱼丸

闲来鱼丸

从APP的名字来看,很显然是闲来内部孵化的产品,主打游戏陪玩和社交。但也释放了一种信号,闲徕是能够接受此类跨界合作的,哪怕是广告合作。

 

付费点登载此文出于传递更多信息之目的,并不意味着赞同其观点或证实其描述,互联网棋牌有风险,投资需谨慎!

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