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棋牌游戏遇冷应该怎么做?上市棋牌公司“节省自救”缩减1.1亿开支

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营收三连降从9.45亿减至7.36亿,付费玩家锐减62.2%

营收状况连续三年不太理想的博雅互动(00434.HK),在过去的几年里大量缩减销售开支,保证利润的增长,而近7个月内,又频繁回购自家股票,稳定股价。然而不久前,博雅互动回购带来的涨幅,却被主管部门即将全面终止德州类游戏运营的消息吞没殆尽。

业内人士认为,博雅互动今后的路并不好走。

4月30日,博雅互动在发给长江商报记者提问的回函中表示,“我们会继续在棋牌游戏的研发创新、产品体验和用户服务上精耕细作,并不断拓展海外市场及境内细分市场,丰富棋牌游戏品类。”

博雅互动股价三连跌

付费玩家数量骤减62.2%

博雅互动在2008年开始转型网络棋牌类游戏,并在当年推出首款棋牌类游戏《德州扑克》,2013年在港股IPO,募得资金8.6亿港元。

4月20日,博雅互动发布了2017年年报,数据显示,博雅互动的营收从2014年的9.45亿元下降至2017年的7.36亿元,2015年至2017年单年营收同比下降13.97%、8.36%和1.21%。

博雅互动在年报中表示,收益减少主要是由于行业趋势,网页端向移动端转移,网页游戏收入整体趋势缓慢下降,及下半年受到苹果事件的影响使移动端收入增长放缓所致。

另一方面,博雅互动月活跃用户数和付费玩家总体也呈现出下滑的趋势。记者结合博雅互动近三年的年报发现,博雅互动月活跃用户数从2014年的2791万人一直下降至2017年的1744万人,减少了37.5%;而付费玩家数从215.7万人减少至81.6万人,减少了62.2%。

4月24日,长江商报记者向博雅互动发送了采访函,对于今后公司的发展方向,博雅互动表示,“我们会继续在棋牌游戏的研发创新、产品体验和用户服务上精耕细作,并不断拓展海外市场及境内细分市场、丰富棋牌游戏品类。”

博雅棋牌

大量砍减销售开支超亿元

不过,博雅互动近几年一直在缩减销售开支,从2015年的1.47亿元降至2017年的0.34亿元,减少了76%。其中广告开支从1.05亿元降至0.22亿元,砍掉了79%。而销售费用占营收比重从2015年的18%降至2017年的4.62%。

除了节省开支,长江商报记者查询发现,自去年9月底至进,7个月时间里,博雅互动共进行了35次自家股票的回购,共耗资约1.23亿港元,回购金额占当前市值的5.17%。

经济学家宋清辉在接受长江商报记者采访时表示,“对博雅互动而言,在营收状况不是很好的情况下公司频繁的回购股票具有一定的积极意义,可以看作是一种维持盈利,保持股价的手段。”

4月19日晚间,有一则消息给博雅互动泼了一盆冷水,消息称文化和旅游部市场司对即将出台的“棋牌类网络游戏管理”政策做出重要提示,要求各平台立即停止德州类游戏的下载,并于6月1日前全面终止德州类游戏的运营。4月20日,博雅互动开盘就下跌3.9%,全日下跌超过12%,近期回购带来的涨幅已经被吞没殆尽,足以见得市场的担忧程度。

因此,有业内人士认为,纵有丰厚资金在手,叠加频频出手回购和持续缩减开支也不是维持盈利的长久之计,利润提升固然是大利好,但博雅互动的股价还是难抵对产品被禁的担忧。

付费点登载此文出于传递更多信息之目的,并不意味着赞同其观点或证实其描述,互联网棋牌有风险,投资需谨慎!

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