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三大手游作品表现强劲,Zynga一季度手游营收超11亿

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Zynga2018财年第一季度收入2.082亿美元,净利润为560万美元,《Zynga扑克》等手游表现强劲,手游收入为1.826亿美元(约合人民币11.6亿),同比增长13%。
在从Facebook的网页游戏转型到手机游戏的过程中,Zynga遭遇到了很多挫折和尴尬。不过这种情况或许再也不会出现了,这家曾经的社交游戏巨头再次录得了一个强势增长的财季,这一财季同时也是该公司四年来活跃用户最多的一个季度,多点开花的手机游戏则是最大功臣。

Zynga日前发布了2018财年第一季度的财务报告,报告显示公司第一财季收入为2.082亿美元,相比2017财年第一季度的1.943亿美元增长了7%,净利润则为560万美元,而去年同期还是950万美元的亏损,调整后的息税折旧摊销前利润(EBITDA)为2660万美元,同比增长59%。另外,该公司第一财季的手游收入为1.826亿美元,同比增长13%,手游预订收入为1.934亿美元,同比增长10%。


Zynga旗下三款主要手游作品均实现了增长:《与好友一起玩接龙》(Words With Friends)系列手游收入同比增长18%,预订收入增长32%;《CSR赛车2》(CSR Racing 2)的手游收入同比增长2%,预订收入增长25%;《Zynga扑克》(Zynga Poker)手游收入同比增长13%,预订收入增长7%。

Zynga第一季度财报亮点分析


在这些手游的推动下,Zynga第一季度的手游DAU(日活跃用户)达2300万,同比增长24%,手游MAU(月活跃用户)则为8200万,同比增长30%,均为四年多以来的最高水平。

Zynga移动平台增长趋势


展望未来,Zynga新作《欢乐糖果屋冒险》(Willy Wonka’s Sweet Adventure)已经测试发布,这是一款带建造元素的三消益智游戏,该作也是继《欢乐糖果屋***》(Willy Wonka Slots)之后的一款华纳兄弟授权作品。


Zynga还在财报中对第二季度的业绩进行了预测,该公司预计第二季度收入为2.08亿美元,预订收入为2.18亿美元,净利润为100万美元,调整后的息税折旧摊销前利润(EBITDA)预计为2700万美元。

Mark Pincus


Zynga还宣布公司创始人Mark Pincus正在将其高投票权股票转换为普通A类股票,之后Pincus在Zynga的投票权将从70%降至约10%,不过他仍然在Zynga中担任董事会的非执行主席。通过此举Zynga公司的股权架构也将从旧式的多级架构转变为一股一个表决权的单级架构,Pincus表示Zynga公司目前状况不错,他是基于对首席执行官Frank Gibeau在内的公司现有领导层的信任才做此决定的。

Zynga使命是用游戏将世界连在一起

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