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棋牌游戏遭大清洗?别急,先看大数据怎么看?

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本文来源: 黑桃明 七麦研究院

已获得转载授权,如有转载需求,请联系原作者开通。

在前日4 月 27 日早些时候 ,多达 200 余款棋牌类、博彩类游戏在 App Store 遭到下架。其中多数游戏都带有:“德州、扎金花、捕鱼”等关键词,这不禁让人以为,是不是针对棋牌、博彩类游戏的整顿,提前开始了?

早在 4 月 20 日,七麦研究院就针对“德州、棋牌类”游戏的下架风波进行过报道,当时一则被证实的“封禁令”在各大社交媒体上广为流传,消息指出,要在 6 月 1 日前全面下架“德州类”等一系列带有赌博色彩的游戏。一时间人人自危,不知何时自家的游戏就会遭到下架。

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然而这还未到 5 月,多达 200 多款的相关游戏就遭到下架,真的是因为“封禁令”开始生效了么?

然而我们对于相关数据进行分析后,发现“封禁令”好像并未正式生效:

首先,这类游戏主要分布在“桌面游戏、卡牌游戏、娱乐场游戏”这三个子分类中(还有零散的分布在“聚会游戏、益智解谜”等子分类中)。

数据发现:4 月 1 日— 4 月 27 日期间, App Store 一共上架了 6447 款游戏类 App,其中卡牌游戏类 App 上架 263 款,41 款已经下架。娱乐场游戏上架 149 款,其中 20 款已经下架,桌面游戏上架 203 款,下架 22 款。三个子分类共计上架了 615 款游戏。

而其中带有“捕鱼、德州、牛牛”等关键词的博彩游戏,三个子分类加起来一共也不过下架了 25 款相关的游戏。

结论一:若“封禁令”真的生效了,那么会有更多的游戏被下架,绝不会只下架 25 款游戏。

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数据发现:4 月 1 日— 4 月 27 日期间,平均每天新上线卡牌类 App 为 10 款左右,即使在“封禁令”曝光后, 4 月 22 日也上线了 30 款,为本月峰值。而三月平均日上架卡牌类游戏为 9 款左右。

结论二:若“封禁令”真的生效了,两个月的日平均上架量肯定会有差距,而且即使在“封禁令”曝光后,22 号 依旧能上线 30 款相关 App,这也说明了“封禁令”并未真正开始影响此类游戏的上架。

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既然“封禁令”并未影响此类游戏的上架和下架,那么为何昨天还会有超过 200 款相关游戏被下架呢?经过我们对下架 App 的分析,可能有如下几个原因:

4.3 与 3.1 的影响:

在七麦数据统计的“30天审核被拒十大理由排行榜”上,4.3 与 3.1 分列第五和第六,算是比较靠前的排名:

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关于 4.3

对于 4.3,因为这类游戏 App 大多都太过类似,很容易被苹果判定为重复 App,其实也是在去年的 5 月份左右,苹果就针对违反 4.3 的 App 进行过一次集中处理。兜兜转转又一年,批量下架、集中处理是苹果一贯的行事风格。

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关于 3.1

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因为这类棋牌类游戏都有大量、高频率的内购需求,但内购的收益需要和苹果进行分成,所以“挂外链”等违规操作也时不时会出现,中招也就是在所难免了。

而最后一条:”要求提供每种随机虚拟物品的获取概率”,更是近几年越来越被提及的问题,因为在原来,不需要标明随机物品的获取概率,导致某些开发者根本没有把一些奖励放入奖品池中,反而利用“空壳奖励”诱使用户内购充值。

例如最近守望先锋等三款网游就因为未公布抽奖概率而在国外遭到罚款,许多 App 也常常会因为这一点导致被苹果拒审和下架。

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5.3 的严控

棋牌游戏网付费点

苹果向来对于赌博、彩票类游戏 App 审核十分严格,这类 App 也是下架的重灾区。并且现在许多此类 App 都是用真实货币进行游戏,而这些游戏常常又未取得相关的许可和批准,这也是导致这类 App 被拒审,下架的重要原因之一。

综上所述,虽然“封禁令”并未正式生效,但是未来苹果肯定会继续加大对于此类 App 的审核,也请广大开发者朋友,及时对自家的 App 进行优化和整改,以防“中招”。

– end –

本文由七麦研究院专栏作者【黑桃明】原创,转载需联系七麦研究院获取授权,七麦研究院有权向非授权转载追究责任。

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