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博雅棋牌公布年度财报:下滑28%的活跃人数,利润增长15.1%?

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3月23日,博雅互动公布了截至2017年的年度业绩报告。

博雅互动公布了截至2017年的年度业绩报告

截至2017年12月31日止,博雅整年收益7.36亿(人民币,下同),同比2016年下滑了1.3%;毛利约为4.57亿,下滑3.1% ; 利润约为2.43亿,增长了15.1%

博雅棋牌年度财报

网页游戏收入2.21亿,下滑了15.1%;付费玩家3万,下滑26.8%;日活跃30.2万,下滑47%;月活跃119.8万,下滑50.2%

移动游戏收入5.15亿,增长了6.1%;付费玩家78.6万,下滑59.8%;日活跃389.9万,下滑25.9%;月活跃1623.8万,下滑25.5%

博雅棋牌年度财报

其中《德州扑克》收入5.30亿,下滑3.9%;网页端ARPPU为569元,增长2.4%;移动端ARPPU为268.7元,增长73%

《其他棋牌》收入2.06亿,增长6.2%;网页端ARPPU为86元,下滑29.7%;移动端ARPPU为16元,增长41.6%

 

下面是博雅公告的2017年回顾(节选):

二零一七年,我们依旧专注于网络棋牌游戏产品的研发和创新,不断丰富我们的产品组合、提升用户体验。虽然于二零一七年下半年,我们受到苹果公司对在其系 统 上 线 的 应 用 程 序 的 整 顿 和 检 查 事 件(「苹果事件」)的 影 响,但 在 本 公 司 积 极 解决下,该影响已得到控制,大部分产品已恢复了正常运营。尽管苹果事件使本公司二零一七年下半年的收益增长受到影响,但我们二零一七年整体收益水平较上一年基本持平;而由于本公司游戏产品组合的持续扩大和丰富、针对支付渠道及推广策略优化的实施,以及成本控制政策的持续良好实行,本公司未经审计非国际财务报告准则经调整纯利依然实现了增长。

从财务表现来看,于二零一七年我们录得收益约人民币735.6百万元,较二零一六年同比减少约1.3%。二零一七年收益减少,主要是由于行业趋势,网页端向移动端转移,网页游戏收入整体趋势缓慢下降,及下半年受到苹果事件的影响使移动端收入增长放缓所致。于二零一七年我们录得未经审计非国际财务报告准则经调整纯利约人民币253.1百万元,较二零一六年同比增加约8.7%。

从运营数据表现来看,由于受到苹果事件对行业的影响,二零一七年第四季度我们的付费玩家数及用户数较二零一六年第四季度呈现下滑。其中付费玩家数从二零一六年第四季度的约2.0百万人减少59.1%至二零一七年第四季度的约0.8百 万人。每日活跃用户数从二零一六年第四季度的约5.8百万人减少27.9%至二零一七年第四季度的4.2百万人。每月活跃用户数从二零一六年第四季度的约24.2百万人减少28.0%至二零一七年第四季度的约17.4百万人。但德州扑克移动版ARPPU值和其他棋牌移动版ARPPU值有所上升。

从游戏产品来看,截至二零一七年十二月三十一日,我们在线运营的游戏产品组合数量由二零一六年的65款增至79款,共提供17种语言版本。二零一七年度,我们继续专注于产品的研发和创新、游戏品种的丰富和用户体验的优化,稳扎稳打,持续加强我们的产品精细化和多元化运营,提升我们的游戏品质。

二 零 一 七 年,我 们 精 心 打 造 的 第 三 届 博 雅 国 际 扑 克 大 赛(Boyaa Poker Tour)于 第 四季度成功举办。进一步提升了我们的品牌影响力和玩家忠诚度,使我们在打造国际一流的扑克赛事品牌道路上继续稳步前行。

(文章内容和图片出自博雅互动公告,如有侵权,联系我们)

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