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棋牌游戏怎么获取用户?麻将来了_上线三月150万月活

棋牌运营 813浏览 0评论

付费点先来和大家分享一个产品,这款产品的名字叫做:麻将来了。

腾讯产品麻将来了

近日,我们通过艾瑞咨询—全网认证的月度独立设备数,对2018年2月份月度独立设备数量超过10万的棋牌游戏,各项指标做了数据分析,帮助广大棋牌运营商了解最新的市场动向。

2018年2月份以来,棋牌游戏运营迎来了特殊的日子。没错,就是返乡的日子。伴随着春节长假的到来,在外界打拼的游子终于回到了故乡,迎来一年中团聚的时刻。而能打破年龄壁垒,与家人在一起最好的娱乐方式莫过于打两把麻将了。所以,一般来说2月份也都是棋牌游戏全年运营数据的最高峰。

从数据上来看,2018年2月共有235款棋牌游戏的月度独立设备树超过10万。其中通用性棋牌共有123款,占比52%;地方棋牌共有112款,占比48%。

地方棋牌用户占比

但从用户数量上来说,通用棋牌的独立设备数依然遥遥领先。

2018年2月的统计数据显示:

通用棋牌的月度独立设备数达28653万台,较1月增长685万台,占比81%;

地方棋牌的月度独立设备数为6568万台,较1月增长164万台,占比19%。

地方、通用棋牌的用户数量对比

春节期间地方棋牌的运营数据大多都迎来了不同程度的增长。2月份地方棋牌独立设备排名前十的游戏平台中,有8款都处于增长状态。其中涨幅最大,数据最亮眼的依然是腾讯旗下的地方麻将平台__《麻将来了》。

地方棋牌月度独立设备数前十

而地方棋牌平台之一的闲徕互娱旗下产品并没有在春节期间迎来爆发。在1月份的时候,闲来有9款产品月度独立设备数超过10万,2月份则只有8款,《闲来安徽麻将》2月份月度独立设备数为7万台,已经掉出10万设备数的榜单。

剩下的8款地方棋牌产品中,有5款呈下降趋势。闲来旗下所有游戏(超10万)在2月的独立设备数为397万台。而在17年2月份,光一款《闲来麻将》的月度独立设备数就有300万台。

闲来旗下产品2月数据

总的来说,我们认为随着更多资本和运营商的进场,除非有足够宽的护城河,对渠道掌控能力极强(如腾讯),地方棋牌市场的厮杀依然是激烈的,“诸侯争霸”仍将是未来地方棋牌市场的主流。

 

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