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微信小游戏对外部棋牌产品开放 多家公司在筹备上线游戏

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“微信小游戏”毕竟推出不久,棋牌企业们目前大多持谨慎观望态度。“现在还是尝试为主,对地方棋牌是不是好机会还要等等看。”

游戏茶馆原创文章  ID:youxichaguan

作者 | 五月

2017年12月28日,腾讯在微信正式上线“小游戏”并发布10余款H5产品,其中包括自研与外研产品。此事被业内看作H5手游的重大利好。

不过对地方棋牌企业们来说,要考虑的东西可能更多一点。

截至1月初,“微信小游戏”上已发布17款H5游戏,其中有3款腾讯自家的地方棋牌产品:《广东麻将》《四川麻将》《贵州麻将》,均加入了房卡模式。虽然腾讯此前就已在部分棋牌游戏中加入房卡模式,但一直没有太大动作,这次正式推出地方棋牌产品还是头一回。

游戏茶馆了解到,已经有一些棋牌公司准备在“微信小游戏”上发布自家产品,不过基本都持谨慎观望态度:“想看看腾讯会怎么做。”还有一些企业联系到几个月前不少棋牌微信代理群被封的事件,对此忧心忡忡:“H5棋牌比之前的棋牌产品玩起来更方便,再加上微信小游戏的强社交支撑,相信要不了多久,就会对现有的地方棋牌市场带来不小冲击。”

现状:微信小游戏已推3款地方麻将  房卡获取方式尚未明确

目前,微信小游戏上共有3款地方麻将:《广东麻将》《四川麻将》《贵州麻将》,均为腾讯自研产品,进入微信小程序就能找到,即点即玩,用户可以选择将游戏添加到桌面,还可以实时邀请微信好友加入。

微信小程序棋牌游戏

微信小程序棋牌游戏

微信小程序贵州麻将

微信小程序贵州麻将

微信小程序贵州麻将

微信小程序贵州麻将

 

在具体玩法上,游戏同时加入了传统的金币对战模式和近两年出现的房卡模式。以《四川麻将》为例,玩家既可以选择随机匹配,快速开场;也可以选择使用房卡自己开房间邀请好友。

微信小程序四川麻将房卡

微信小程序四川麻将房卡

腾讯《四川麻将》的随机匹配

微信小程序微嗨游戏

微信小程序微嗨游戏

腾讯《四川麻将》的房卡模式

目前3款地方麻将游戏中都明确显示,开设房间需要消耗房卡,但对于每次的消耗数量、房卡价格以及购买途径等,游戏中尚没有明确,而是推出了限免活动,玩家暂时不需要消耗房卡就能免费开房间。相信腾讯对该模式也正在测试和讨论中。

“我们也一直在观察这几款麻将游戏,想看看腾讯会怎么来做房卡模式。”邓先生是一家小型地方棋牌公司的负责人,他认为腾讯不会像其他公司一样做代理,应该会直接在游戏内售卖房卡,毕竟这种方式最为正规。这一观点也得到了另一名业内人士的赞同,“几个月前微信查封了不少棋牌代理群,腾讯下一步应该不会采用这个方式。”

微信小程序房卡棋牌模式

微信小程序房卡棋牌模式

腾讯《贵州麻将》的房卡模式

机会:微信小游戏对外部棋牌产品开放   多家公司在筹备上线游戏

目前看来,在“微信小游戏”上线棋牌产品并没有什么限制。游戏茶馆了解到,已有多家棋牌公司在筹备新产品,准备在“微信小游戏”上发布。

邓先生公司的棋牌产品主打四川市场,他与团队正筹备在“微信小游戏”上推出一款斗地主产品。“炸金花的风险比较大,麻将还想先看看腾讯这几款怎么做,最后我们决定做一款斗地主先试试水。”

另一家专做地方特色棋牌竞技平台的公司,最近也准备在“微信小游戏”上推出新产品。公司负责人李先生表示,已经与微信方面沟通了解过,上线棋牌产品并没有什么问题。

不过“微信小游戏”毕竟推出不久,棋牌企业们目前大多持谨慎观望态度。“现在还是尝试为主,对地方棋牌是不是好机会还要等等看。”

担忧:H5棋牌对APP产品杀伤力大  微信代理群曾遭集中封禁

微信棋牌群遭大规模封杀

微信棋牌群遭大规模封杀

H5麻将即点即玩

如果说中小团队更关心是否有新机会出现,一些更大的棋牌公司则在担忧市场被抢占。

“微信小游戏上的棋牌,即点即玩,加上群内分享、好友排名这些社交功能,杀伤力很强。”阿木就职于国内某大型棋牌公司,其坦言,面对腾讯在微信上推出的几款地方麻将,市面上的地方棋牌APP几乎没有优势可言。“虽然现在还没感受到直接的冲击,要用户改变习惯也需要时间,但依靠腾讯强大的资源和势力,相信抢占这块市场也要不了多久,说爆发就爆发起来了。”

这种危机感并非凭空想象。多名棋牌行业人士向游戏茶馆证实,2017年11月前后,不少微信棋牌代理群遭到封禁,甚至许多代理人员的微信号也被查封,直接导致一些企业的棋牌代理人员流失。由于代理是绝大多数地方棋牌的主要盈利途径,腾讯此举无疑令不少棋牌企业遭受重击,也成为当下许多棋牌公司担忧的一大原因。

观察:地方棋牌或将迎来一轮变革

微信对棋牌代理群严加封禁,可能是政策收紧之下采取的应对措施,但显然也有助于腾讯打破现有市场格局、介入地方棋牌市场;而“微信小游戏”的推出,也为腾讯在H5棋牌上的发力铺好了道路。有了这两大条件,腾讯对地方棋牌市场的影响力正越来越大,而一轮新的变革可能也不远了。

从目前的情况来看,对房卡式地方棋牌至关重要的代理群,已经到了需要求变的时候;新上线的“微信小游戏”,相信未来会是地方棋牌的又一个重要阵地,但如何利用好这块阵地带来的便利,又不至于变成“戴着镣铐起舞”,可能还需要棋牌公司们好好摸索。

 

付费点登载此文出于传递更多信息之目的,并不意味着赞同其观点或证实其描述

互联网棋牌有风险,投资需谨慎!

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